Mission-Aligned Campaigns

Project Objective

Campaign registrations and supporter engagement were lower than expected, with limited ad budget and unclear ROI visibility.

Faith-based supporters

Nonprofit donors

General Public

Advocacy participants, & community members aligned with mission-driven initiatives

Aligned paid campaigns with specific audience segments, prioritized high-intent retargeting, and used A/B testing to refine creative and messaging.

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Google Ads (Search), Meta Ads Manager, Google Analytics 4, HubSpot CRM, WordPress landing pages.

Reduced cost per conversion by approximately 20%, increased qualified registrations, and provided clearer ROI reporting for leadership.

Introduce earlier creative testing phases and deepen audience lookalike modeling to scale high-performing segments.