Sandbox

Sandbox is a multipurpose HTML5 template with various layouts which will be a great solution for your business.

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Campaign Performance Dashboard

Campaign Dashboard Portfolio image

Project Objective

Leadership lacked a centralized, easy-to-interpret view of digital performance across web, email, and social platforms. Reporting was manual and fragmented, limiting data-informed strategic decisions.

Target Audience

Executive leadership
Development Team
Communications staff
Board members seeking clear performance insights

Strategy

Established a unified KPI framework aligned with organizational goals. Defined measurable indicators such as conversion rate, engagement rate, subscriber growth, traffic sources, and cost per conversion. Focused on translating raw data into actionable insights.

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Execution – Tools & Platforms

Google Analytics 4, HubSpot CRM reporting, Mailchimp analytics, Excel for data modeling, and dashboard visualization tools informed by Tableau and Looker Studio principles. Applied concepts from UVA Business Analytics Science certification.

Results & Learnings

Performance trends, identified underperforming channels, and enabled reallocation of resources to higher-impact campaigns.

Introduce predictive modeling and automated dashboard refreshes earlier in the process. Incorporate deeper segmentation analysis and behavioral scoring for forward-looking insights.