Video Creation
Project Objective
Low engagement with long-form written content and the need for more compelling storytelling.
Target Audience
Faith-based supporters
Nonprofit donors
General Public
Advocacy participants, & community members aligned with mission-driven initiatives
Strategy
Created short-form, mission-centered videos with strong opening hooks and platform-native formatting.
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Execution – Tools & Platforms
Basic editing tools, Canva, social media platforms, WordPress for embedding.
Results & Learnings
Increased video engagement by approximately 30% and improved content shares.
Develop a structured video content calendar and incorporate caption-first storytelling.