Project Title: Growing Engagement Across Multi-Platform Campaigns

Newsletter Design

Project Title: Monthly Digital Newsletter (JPIC Report)

Introduction & Goal:
The goal was to refresh the organization’s monthly newsletter design for better readability, engagement, and donor retention.

Process & Experience:
I redesigned the template in InDesign and Mailchimp, implementing mobile-friendly modules, personalized greetings, and dynamic content blocks. I introduced A/B testing for subject lines and restructured the content into digestible sections with clear CTAs.

Outcome:
Open rates rose by 40%, click-through rates doubled, and unsubscribe rates decreased by 18%. A special edition issue became the most-opened communication in the organization’s history.

My Role:
I led the redesign, wrote and edited copy, designed visuals, and managed ongoing testing to optimize performance.