Website Launch

Project Title: Redesign and Launch of Organizational Website

Introduction & Goal:
The project involved launching a redesigned WordPress website to improve navigation, modernize branding, and integrate analytics for data-driven decision making.

Process & Experience:
I led the process from wireframing to launch: coordinating with designers, writing SEO-optimized content, and testing mobile responsiveness. I configured GA4 to track user journeys and heat-mapping tools to analyze clicks.

Outcome:
The new website reduced bounce rates by 30%, doubled time-on-page, and improved accessibility scores (WCAG compliance). Within three months, organic search traffic increased by 42%.

My Role:
I served as project manager and web administrator, overseeing design, content, SEO, and launch while liaising between leadership, IT, and external vendors.