Ad Promotion

Project Title: Targeted Google Ads & Meta Ads Campaign

Introduction & Goal:
The goal was to drive traffic to a seasonal fundraising campaign by running targeted ads on Google Search and Meta platforms.

Process & Experience:
I conducted keyword research via Google Ads, developed ad groups around high-intent phrases, and built custom landing pages optimized for conversions. On Facebook and Instagram, I ran lookalike audience campaigns using donor email lists. Regular performance monitoring allowed for rapid budget reallocations to top-performing ads.

Outcome:
The campaign generated a 5.3x return on ad spend (ROAS), with cost-per-click reduced by 22% compared to prior efforts. Over 1,000 new email leads were captured, and donations during the campaign period rose by 18%.

My Role:
I was responsible for campaign strategy, ad creation, audience targeting, and weekly performance optimization using Google Analytics and Meta Ads Manager.